Keeping baby’s skin healthy is a very important part of overall baby care. Why? you ask, it’s because baby’s skin is about 30% thinner than adult skin and loses moisture twice as fast. This means baby’s skin is more sensitive and more easily irritated. Keep in mind exposure to ingredients like parabens and dyes can also cause skin irritation as well as a mild allergic reaction. All of this can lead to an irritable and cranky infant and who wants that?